The house standard

Every product page on this site carries two statements: what the piece is, and what it is not.

What we always state

• Loom type — handloom, power loom or hand-finished
• Fibre content, named honestly. A blend is called a blend.
• Weave tradition, technique and region as three separate facts
• Zari content, described no more precisely than we can verify
• Certification status, including when nothing is held
• Weight in grams, and five behaviour scales comparable across the catalogue

What we never do

• Call a print a weave, or an embroidery a weave
• Infer a Geographical Indication from a weave name
• Invent an artisan, a village or a family history
• Publish a review we did not receive

Every line of this is stored as a structured field in our catalogue, and published identically on the page, in the structured data search engines read, and in our public product feed. If we cannot verify a claim, we do not make it.